I'm A Celebrity, Get Me Out of Here! Poster Analysis

 

I’m A Celebrity, Get Me Out of Here!

In the poster, we can see that the main colour scheme is blue, green, gold and white. The gold colour is often associated with celebrities, and a luxurious lifestyle, which is highlighted as the gold colour surrounds the title. The main image of the poster is Ant McPartlin and Dec Donnelly, the hosts of the show. They are the only people on the cover, as they are the two people that the audience will see most in the show, and the only 2 people who are consistently on the show every year, as the line-up changes each year. The small print writing ‘Get Me Out of Here!’ suggests that the show may put the celebrities through things that they fear. Another thing in the cover that suggests this is the setting in the background being in the jungle, which gives the impression that the celebrities might be experiencing these fears in the jungle. The target audience for the show would be middle class families, as the hosts make fun of the upper class, and those who are more privileged. As the show is scheduled to start at 9pm every night, this would suggest that the show might not be suitable for a younger audience, as this is normally past when they would be put to bed. Another thing in the poster that suggests this is for the middle class is that Ant McPartlin and Declan Donnelly are both wearing casual clothes, whereas, if this was aimed at the upper class, they might be wearing more formal clothes.