Statement of Intent

 

STATEMENT OF INTENT:

Media Institutions:

My poster for my reality TV show will follow the rules of the ASA, as there will not be any nudity, or images that will be inappropriate for younger audiences to view, as my poster will be shown in towns, on bus stops, billboards etc. which will be viewed by the general public, therefore any sensitive content will not be shown in the advert, it must be appropriate for all audiences. The advert will also follow tv broadcasting rules, as there will not be any offensive content in my poster. My show will be suitable for 16–25-year-olds, therefore the content might not be suitable for younger audiences at all times.

Media Representation:

I will ensure both the company I present my show on and the Spice Girls are represented in a positive way. To achieve this, I will ensure the models on the front of my poster and advertisements are happy, seeming like they are excited to be on the show. This will represent the Spice Girls and the company in positive ways, as if they looked miserable and like they didn’t want to be there, this would put a bad reputation on the show, and therefore a bad reputation on the company. Therefore, if the people in the poster and advertisements presented themselves in a negative way, this would reflect poorly on the Spice Girls.

Media Audience and Media Language:

To appeal to my target audience, I will make the colour of my font the same as the Spice Girls single ‘Spice Up Your Life’ cover. The colours included in the cover are black, red, green, blue and yellow with a white background. There is also small print writing in black, which will also be included in my poster. I will have my models wear clothes that are similar to what the Spice Girls would wear, to make it clear to my audience that my show includes the girl band. My models will also hold cooking utensils, to make it clear that it is a cooking show. I will use the same font as seen on the ‘Spice Up Your Life’ cover, as I have taken inspiration from this specific one. The layout of my poster will be my models in the centre of the image, in front of the text, which will be the name of my reality show; ‘Sizzle and Spice’. This will interest my target audience of 16–25-year-olds, as the Spice Girls were a popular girl band, and cooking is something that a younger audience might find interesting to learn before leaving home, as they will have to start cooking their own meals.